Earn double profit for 12 weeks. Bring new products to your shelves.

Earn double profit for 12 weeks.  Bring new products to your shelves. 
An exclusive network of independent retailers launching innovative consumer products before they reach the mass market.
Apply to Join Club12
Why Join Club12?
Launching a new product is risky. Selling one doesn't have to be.
You Sell
Carry innovative products matched to your customers.
You Earn More
Double retail profit during the critical first 12 weeks.
The Brand Grows
Brands reward your store for launching their products.
Become a Club12 Member
Why Independent Retailers?
The biggest food brands didn't start at the biggest retailers. They started with independent stores.
Move Faster
Independent retailers make buying decisions quickly.
Know Their Customers
Deep community ties drive smarter product choices.
Discover First
They love finding products before everyone else.
Why 12 Weeks?
The first 12 weeks determine whether a new product succeeds or fails.
1
Discover
Customers find the product.
2
Try
They give it a chance.
3
Return
They come back for more.
Club12 helps retailers and brands win those first twelve weeks together.
How It Works
Why Retailers Love Club12
Double Profit
Enhanced margins during every launch program.
Exclusive Access
Innovative products before the mass market.
Free Membership
No fees, no subscriptions, no minimums.
Perfect Match
Products matched to your store and customers.
Who Can Join?
Club12 is for independently owned retail businesses that control their own purchasing decisions.
If you control what goes on your shelves, Club12 was built for you.
What We'll Ask During Registration
To match the right products with the right retailers, we collect key business details.
Business Info
Name, address, DUNS number, website, locations.
Contact Details
Primary contact, buyer info, email, phone.
Store Profile
Product categories, specialty, current distributors.
Optional
What expected sales range.
How many similar products are sold per week.
Frequently Asked Questions
Is Club12 free?
Yes. Joining Club12 is completely free.
Must I accept every product?
No. You choose only the launches that fit your business.
How do I earn double profit?
Brands fund enhanced retail margins during the first 12 weeks of each launch.
What products will I receive?
Only products matching your store category and customer profile.
Is Club12 nationwide?
Yes. We're building a nationwide network of independent retailers across the U.S.
Ready to Grow Your Store?
Bring exciting new products to your customers. Earn double profit during every qualifying launch.
Free Membership
No cost, ever.
Independent Retailers Only
Built for stores like yours.
Limited Founding Enrollment
Spots are filling fast.
Apply to Join Club12

Serving Independent Retailers across the US and helping to discover innovative products and earn more during every launch.
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